Home
Category
TV Live Menu

• ახალი ამბები ბიზნესში •

Loading data...

Clothes, Shoes and Accessories Purchase Dominating at E-commerce Transactions in Turkey

no photo
Madona Gasanova
20.02.21 00:00
694
90.7% of the households in Turkey had access to the Internet from home during 2020, up from 88.3% in the previous year. The proportion of using e-government services was 51.5%. The share of ordering or purchasing products online was 36.5%. Out of them, clothes, shoes or accessories were purchased with 60.9% at most. 
 
“Internet usage of individuals aged 16-74 was 79.0% in 2020. This proportion was 75.3% in the previous year. When internet usage proportion is analyzed by sex; it was observed that this proportion was 84.7% for males and 73.3% for females,” reads the recent survey of TurkStat on ICT Usage on Households and Individuals during 2020. 
 
The proportion of individuals aged 16-74 who ordered or purchased goods or services for personal use over the Internet was 36.5% in the twelve-month period covering April 2019 and March 2020. This proportion was observed as 34.1% in the same period of the previous year.
 
The share of ordering or purchasing goods or services over the Internet by sex was 40.2% for males and 32.7% for females. This proportion was observed as 38.3% and 29.9%, respectively, in the same period of the previous year.
 
60.9% of individuals who ordered or purchased goods or services online purchased clothes, shoes or accessories. This was followed by printed books, magazines or newspapers with 26.1%, deliveries from restaurants, fast-food chains, and catering service with 22.5%, cosmetics, beauty or wellness products with 21.1%, cleaning products or personal hygiene products with 17.6%. Materials and furniture, home accessories or gardening products with 17.0%.
 
Most ordered or purchased product groups on the Internet by males; clothes, shoes or accessories with 54.2%, deliveries from restaurants, fast-food chains, catering service with 24.1% and printed books, magazines or newspapers with 22.5%, while by females; clothes, shoes or accessories with 68.5%, cosmetics, beauty or wellness products with 31.5% and printed books, magazines or newspapers with 30.2%.
 
The percentage of individuals using the Internet in the twelve-month period between April 2019 and March 2020 for interaction with public authorities and activities for personal purposes was 51.5% among individuals aged 16-74. This proportion was 51.2% in the same period of the previous year. Among the purposes of using e-government services, obtaining information from websites ranked first with 48.7%.