What would a pandemic be like without online stores, social media, and the digital world in general? Without the devices whose negative features are still talked about by the older generation. A generation that has not adapted to a completely changed world in the last few decades. It is impossible to discuss the whole spectrum of the absence of the digital world, because, according to the theory of the "butterfly effect", the wings of a butterfly that flew in the past may radically change the reality of today. In this article, we dialectically, though according to the researches and conclusions of the leading world organizations, discuss the economic context of the digital world during the pandemic.
"What's going on, what's the virus?"
A virus (or maybe everything is the bat's fault) leaked from a lab in the Chinese city of Wuhan, which soon spread around the world and turned into a global crisis. The surprise effect initially confused health care systems that we're unaware of the virus and did not have a strategy to stop it. Vaccine production and clinical testing were a long-term perspective, so prevention measures were taken. Including Lockdown, Pirbadi, and distance regulations. Each of the above limited the capabilities of man as a unit of the economic system.
As a result, in addition to the costs incurred by the world economy, we are experiencing low market activity, which will lead to the collapse of the economy.
Surviving the world economy through online stores, courier services, and mail
Consider the most common models of e-commerce - from business to consumer (B2C) and from consumer to consumer (C2C). Both of them are the simplest form and the name implies the structure of the activity. For example, there is an online store - Holst.ge, which sells its products through an online website. We, the users, enter the mentioned website, know the products with the help of correctly and detailed descriptions, and if we want, with one click of the mouse button, we will buy this or that item. What happens after we apply for purchase at an online hypermarket? Holst.ge employees take the products we bought from the warehouse and deliver them to the courier service, which finally brings the item to us. As a result, we have contact with only one person - the courier. This structure of services is as close as possible to the regulations of COVID-19.
What if it were not for the online store?
Each of us would have to go to the hypermarket to buy products, which would further increase the speed of the virus and/or stand in line for hours.
The digital world has allowed us to live without leaving home as if nothing much has changed. We remained economically active - we worked online and traded online. It can be said that the world economy survived the collapse and survived precisely at the expense of digital commerce.
E-commerce giants and pandemic effects
Amazon.com sold $ 108.5 billion worth of products in the last three months, up 40 percent from a year earlier, according to a report released in early 2021. The total profit was $ 8.1 billion. The reason for this success of Amazon.com could not be a pandemic alone (otherwise, why haven’t the revenues of other similar businesses increased so much?). Amazon.com soon identified increased demand and began to work more efficiently: adding couriers, increasing the number of warehouses strategically so that couriers could deliver products from a nearby warehouse and deliver them to customers soon. This is a small list of the right decisions made by the Amazon.com team.
This time, let's consider the example of Georgian business. We have already mentioned the company Holst.ge, which serves customers online. This online store had a special feature and has a pandemic. Because, unlike food outlets and gift shops, which are present in hundreds on the Georgian market, Holst.ge offers industrial tools to its customers. Before other industrial tool shops launched their online service, Holst.ge was one or not the only one that offered various agricultural and household tools or items throughout Georgia to Georgian consumers through an online platform. Its free delivery service was in a favorable position for the residents of rural and urban areas throughout Georgia.
