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GPC Plans To Enter Azerbaijan Market

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Natia Taktakishvili
10.05.22 13:00
649
GPC, the owner of a large pharmaceutical chain, plans to enter Azerbaijan market, - Georgian Capital, the owner of the company, presented the strategy to the investors.

According to the market development plan, the entry on the new market will start with The Body Shop and Afflelou brand franchises. The Body Shop is scheduled to open in the first half of 2022.

On the second phase, by the end of 2022, GPC considers expanding chain with exclusive parapharmaceutical brands and optics without medication - Lierac, Nuxe, Embryolisse, Marseille, Afflelou Paris, etc.

On the third stage, in cooperation with local pharmaceutical distributors, the sale of medicines will begin.

This will be the second step in the expansion of GPC in the South Caucasus region. The pharmacy chain has been present in Armenia since 2019, where it owns 6 pharmacies and 2 Body Shop facilities. In 2021, the income of the Armenian market was GEL 4.8 million.