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Impact of the pandemic on the chain of Total Charm

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Natia Taktakishvili
05.11.20 12:45
765
The workload of aesthetic clinic "Total Charm" has not decreased despite the pandemic.

Ketevan Khukhunaishvili, the medical director of the clinic, has told BM.GE that after the lifting of the state of emergency, "Total Charm" has resumed work with the same capacity as before the pandemic and the number of customers is still high.

According to her, this is facilitated by the high professionalism of the surgeons and cosmetologists.

Before the pandemic, the clinic of "Total Charm" was visited by a higher percentage of foreign citizens. However, this number has decreased, but at the same time Georgian consumers became more active. "This has offset the decline in foreign customers and we are pleased with that," said the company's medical director.

As for the impact of the new pandemic rules / recommendations on service prices, Total Charm says they follow all recommendations, which of course has increased costs, but the company still manages to maintain pre-pandemic prices.

"Total Charm" is represented in Georgia with 2 branches - in Tbilisi and Batumi, but in the near future it is planned to open an additional branch in Tbilisi.

Today, the Aesthetic Medicine Center employs 38 persons.