With the support of TBC Leasing, the Georgian modernized dessert company "Pelamushito" has expanded its production and sales. The company offered the customer an innovative product, hot pelamushi (a favorite Georgian dessert made mainly with pressed, condensed grape juice (badagi). In addition to their branches, Pelamushito products will be located in various facilities of the city.
"Pelamushito" appeared on the market in 2022 as a brand with a unique concept of Georgian desserts, which offers modernized variations of the traditional Georgian pelamushi. Pelamushito's hot and cold desserts are available at any time of the year, both in the company's branches, as well as take away services.
"Pelamushito" uses only high-quality, natural ingredients when making desserts, and most types are without added sugar, which makes the product even healthier.
"It is strategically important for us to support startups, especially Georgian production, which we think Pelamushito fully responds to. We believe that leasing is a particularly flexible financial tool for startups, which, by financing the assets needed for production, free up resources for business development," - Anano Ekaladze, Head of Service Production and Agriculture Sector.
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