Premium Georgian wines should mostly be targeted to wealthier export markets like the US and UK, mass-produced wines to China and both types to Germany, - Galt & Taggart notes in the report.
“Considering the consumer profile of US and UK consumers (wealthy, mature and knowledgeable wine drinkers), we believe that unique, premium Georgian wines have the highest potential to compete with established wine varieties in these countries”, - Galt & Taggart declares.
According to the report, mass-produced wines like Saperavi, Alazani Valley, Kindzmarauli could be targeted to China, considering the lowest per capita wine consumption and evolving drinking preferences in this market. Besides, considering the maturity of German wine drinkers and the fact that women are more frequent wine drinkers who favor semi-sweet/sweet wines, both premium as well as mass-produced Georgian wines would be highly welcome in Germany.
