The development director of KETTARI Foundation declares, it is necessary to work with both partners and state structures for the development of the creative industry in the country.
KETTARI is an international association of creative companies and projects, which operates in 20 countries, 4 continents and lays the foundation for a large-scale business in Georgia. The foundation, whose activity is working on the development of modern standards and improvement of existing practices in terms of IT and intellectual property, is at the initial stage of development.
As Sergi Gvarjaladzetold TV-Program "Business Morning", the appearance of the fund was met with a positive response in the country. KETTARI Foundation Development Director also notes that the role of culture and brand expert Martin Lindstorm is important in positioning the foundation.
"Many creative workers know that a similar hub is being prepared in Georgia, and we are already working here. The second thing is that the main and most important target for us in Georgia is, of course, the creative industry, and we received a very positive reaction from the representatives of the industry. After presenting the fund, we devoted one month to meetings with them, because we consider them as partners. Of course, it is important to hold a number of meetings with state structures, because the creative industry in Georgia has not yet been formed as a separate industry. This is one of our goals and we are working very intensively in this regard.
In addition, the function of international organizations and cooperation with them is important in this process. This one month was devoted to maintaining wide communication with them and expanding these connections. Our network and one of the most important steps in itself are the applications of startups, which we have already received", says Sergi Gvarjaladze.
The development director of KETTARI fund encourages interested parties to send their applications to kettarai.com, saying, "We provide them with some advice. They are free to contact us. I personally meet several companies that have applied to us. We help them to move forward and have easy communication with us.”
