Hotel Le Meridien Batumi has an average occupancy rate of 98% during this summer season. Last year this rate was 95%, - Katsia Absandze, head of the marketing department of "Le Meridien Batumi" told bm.ge.
According to her, the sales rate has increased by 40-50% this year, and the major guests are from the USA, Israel and Turkey. Locals make hotel reservations more in a corporate direction.
"If last year because of the pandemic more Georgians visited us, this year we have mainly foreign tourists. In the current season, the flow of tourists in the Adjara region has increased, this was caused by the easing of the pandemic restrictions and visitors are more boldly visiting this region for vacation. This year, the average price of a hotel room starts from USD 250 and varies in different segments, compared to last year, we have a 10-15% increase in prices," - said Absandze.
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