03.Dec .2020 23:00

Will Santa Have Enough Bikes for Christmas Day?

Will Santa Have Enough Bikes for Christmas Day?
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Bikes have been in hot demand this year as countries went into Covid-19 lockdowns the world over. The problem now is will there be enough to go around this Christmas?

While bicycle sales shot through the roof as people took to exercising outdoors or commuting to work by pedal power during the pandemic, manufacturers struggled to keep up as factories were temporarily shut down, leading to a worldwide shortage.

This mismatch between rocketing demand and dwindling supply led to empty floors in bike shops, leaving many disappointed customers.

While some countries have been able to relax restrictions, and production is generally back up to pre-Covid 19 levels, many bike brands still have huge backlogs to deal with.

The timing is bad as Christmas is one of the busiest periods for manufacturers, as millions of children (and adults) put bikes on their wish lists.

"There has been huge interest in cycling as the public seek alternatives to public transport and as a way of keeping fit," says Paul Tomlinson, cycling director of UK chain Halfords.

"And as a result we've seen a massive surge in demand, with sales of bikes and cycling products up."

Like the majority of products nowadays, most bikes are made using parts sourced from all over the world, and particularly from Asia.

For example, Japanese bike components firm Shimano supplies gear systems and brakes for a wide range of brands. And China, often called the "world's factory", is a major supplier of both bikes and parts.

Taiwan's Giant is recognised as the largest bicycle manufacturer in the world, and it saw demand skyrocket during lockdowns. The company has a number of facilities in China, and suffered production delays at the beginning of the year following the initial outbreak.

It was not alone. UK brand Raleigh, which makes the majority of its bikes in Europe, also had to deal with temporary factory closures.

"As a result, there have been delays in products coming to the market, but the consumer appetite for bikes remains high," says Lee Kidger, Raleigh's UK managing director.

US-based Alta Cycling makes and distributes a handful of well-known brands including Diamondback and Redline.

"At first [during the pandemic] the entry-level price point bikes were what sold the fastest, but over time we ended up selling almost every bike we had, which included e-bikes, road bikes, gravel bikes, mountain bikes, and hybrid bikes," says company spokeswoman Jill Nazeer.

"Since bikes sold so quickly, all bike companies and component suppliers are doing their best to work with factories to build bikes as quickly as possible.

"The normal supply chain doesn't work that fast, so we are all working together to make sure our consumers and bike shops have the supply they need, as soon as we can get it to them."

Halfords says it has a diverse supplier base across the world, and is "working increasingly closely with our suppliers to meet the demand as more consumers take to cycling in the UK".

It has had tens of thousands of customers on waiting lists for deliveries.

"Stock is being regularly replenished, and we have hundreds of thousands of bikes coming in over the next few weeks as we get ready for Christmas," says Halford's Mr Tomlinson.

"They arrive in the UK 85% pre-assembled, and our 450 stores have highly skilled bike mechanics who are on hand to make sure these bikes are ready to ride for the customer."

Bikes, for both children and adults, "appear to be one of the most wanted Christmas presents this year and early indications are that parents are shopping early so they don't miss out," he adds.

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