A new Georgian ski clothing brand "Koko" appeared on the market. As Tamar Urushidze, director of Koko explains, The North Face was the source of their inspiration.
"It's not even a month since the brand was created. The idea arose from the fact that we already had a sewing enterprise that sews uniforms for different companies, but we wanted to sew new, different clothes for the Georgian market. We wanted to create clothes in the style of North Face, and the first collection is ski sportswear. There is no brand in Georgia that produces this line. We are the first and we hope that we will succeed," Tamar Urushadze says.
Georgian sportswear is sold both online and in Georgian designer stores in Paliashvili Street. However, as the director of "Koko" explains, entering other sales areas is a challenge for the brand because the number of such objects is very limited.
The prices for the first collection of "Koko" ranges from GEL 95 to GEL 200.
