Agritouch founder Ekaterine Vepkhvadze predicts that Georgian blueberries will average $4–5 per kilogram on international markets this season. She notes that prices traditionally start high at the beginning of the June–August harvest period and decline later, with Russia largely setting market dynamics.
According to Vepkhvadze, Georgia’s blueberry exports have grown by around 35% this year, driven by new orchards entering full production and significantly increasing total output. However, 85% of exports still go to Russia, reflecting strong market dependence.
She explains that limited diversification stems from logistical and infrastructural challenges. Accessing European markets requires specific certifications, different packaging standards, and more cold-storage facilities. While exports to Gulf countries exist, air cargo limitations remain an obstacle.
Despite these constraints, the sector is expanding into new destinations. India and Israel have recently opened their markets to Georgian blueberries, generating strong interest. Vepkhvadze notes that air freight still limits volumes, but says diversification is progressing steadily. In 2025, Georgia’s blueberry exports reached $46.4 million, up 64.5% from the previous year.
