The short-term rental market in Georgia’s capital continues to show strong growth. According to the latest report from Galt & Taggart, Airbnb demand in Tbilisi rose by 18.5% year-on-year in the third quarter of 2025, reaching 229,300 nights booked. The city’s average daily rate (ADR) also reached USD 56, compared to USD 55 during the same period last year.
In contrast, Batumi, Georgia’s major Black Sea resort city, recorded a more moderate growth rate. Airbnb demand there increased by 11.8% year-on-year, totaling 185,600 nights booked. The ADR for Batumi listings rose slightly as well, reaching USD 57, up from USD 55 in Q3 2024.
Galt & Taggart’s analysis of key hotel market indicators paints a similarly positive picture. In Batumi, hotel occupancy rates climbed to 83%, up from 76% a year earlier, while the ADR rose to USD 129, compared to USD 127 in Q3 2024. Meanwhile, Tbilisi hotels also saw higher occupancy levels, improving to 73% from 66% in the same quarter last yea, an increase attributed largely to stronger arrivals from the European Union.
However, the report noted a slight decline in Tbilisi’s hotel ADR, which averaged USD 88, down from USD 92 a year ago. Galt & Taggart attributes this modest decrease to ongoing adjustments in pricing trends observed throughout recent quarters.
Looking ahead, the investment firm has revised its 2025 tourism revenue forecast upward to USD 4.6 billion, reflecting the robust performance of the sector. It also expects tourism revenues to reach USD 4.9 billion by 2026, underscoring the sustained growth potential of Georgia’s tourism industry.
