Amirbari, Georgia’s first dedicated hospitality agency, provides comprehensive support to businesses across the hospitality sector, guiding them from the initial idea to full operational management. Founded by Katie Amirbari, the agency was created to meet the growing market demand for expertise, advice, and hands-on support in the hospitality industry.
The agency assists clients in developing their business concept, selecting suitable locations, creating and positioning detailed business plans, and optimizing day-to-day management and operations. Amirbari leverages a chain of professionals, assembling specialists tailored to each project’s unique requirements.
Among its notable projects is the “Wine Station in Tsinandali,” developed in collaboration with the Georgian Wine Corporation. The venue will combine Georgian wine culture with hospitality services, including tasting zones, a wine cellar, and event spaces, and is expected to open to visitors in the spring.
Katie Amirbari emphasizes that regional interest in hospitality is increasing, but challenges remain, particularly in retaining skilled staff and improving management knowledge. She notes that employees in hospitality are more than just workers - they are central to the business’s success, making education, trust, and a supportive work environment crucial.
Overall, Amirbari Hospitality Agency positions itself as a one-stop partner for anyone looking to enter or expand within Georgia’s hospitality sector, offering expertise, strategy, and operational guidance.
