Apple-producing farmers generally support the Georgian government’s decision to end subsidies for non-standard apples, arguing that state support should instead focus on improving quality and making Georgian apples more competitive in international markets.
Zurab Gojashvili, founder of Tiriponi's Gardens, said the government should align support with its priorities. “If producing high-quality export products is our goal, the government should not encourage the production of non-standard products,” he said, calling the decision to end the subsidy logical.
Farmer Niko Nikoladze also described the decision as correct, saying support should target farmers producing quality apples capable of competing internationally. He argued that funds previously spent on subsidies could instead be directed toward establishing modern orchards and improving production quality.
The Georgian Farmers’ Association also supports moving away from price-based subsidies, but says farmers should be offered alternative support mechanisms. Deputy Chair Rati Kochlamazashvili suggested options such as per-hectare subsidies and other long-term programs focused on productivity and quality. The non-standard apple subsidy program operated from 2014 to 2025, with 309.9 million kg of apples purchased for GEL 74.1 million and GEL 28 million in subsidies provided to 24 processing companies.