From October 19 to 23, 2024, the 60th International Food and Beverage Exhibition "Sial 2024" will take place in Paris. Armenia will participate in this prestigious event, showcasing products from 23 companies.
"Sial" is considered one of the largest food industry exhibitions in Europe and is held in Paris every two years. Each year, the event attracts over 250,000 visitors, making it a crucial platform for presenting products to the international market.
This year, around 7,500 companies from Europe, the Middle East, Africa, and Asia are expected to participate, highlighting the global scale of the event.
Of particular note is the participation of 11 small and medium-sized agribusiness enterprises from Armenia, which will present their products in a dedicated pavilion. This opportunity is made possible by the "Building Sustainable Value Chains in Armenia’s Apparel and Agribusiness" project, implemented by the International Trade Center with financial support from the European Union.
Visitors to the exhibition will have the chance to sample Armenian dried fruits, teas, preserves, juices, and other national products.
