Georgian online fashion platform Phubber is currently focused on two markets - Armenia and Georgia. The startup’s co-founder, Anano Dolaberidze, told BM.GE about this.
As Anano Dolaberidze notes, the results in the Armenian market, where Phubber has been present since 2023, have exceeded expectations. According to her, Phubber has great development potential in Georgia, as well as in Armenia, and the main focus is to fully exploit it.
“The Armenian market has exceeded our expectations. The results were so good that we want to do even more. We can bring the success we achieved in Georgia to the Armenian market as well,” noted Anano Dolaberidze.
Kazakhstan and Uzbekistan are two new markets where Phubber intends to expand after Ukraine, Armenia and Azerbaijan. As the co-founder of the startup says, everything is practically ready to enter new markets and the application will be launched after Phubber achieves the desired results in existing markets.
“The main technical work to launch the application has already been completed, it may take a maximum of 2 months to build a new country into the application, however, given that we have quite a lot of potential in Georgian and Armenian, we are focused on these two markets and when we reach the desired level, we will then think about new markets,” said Anano Dolaberidze.
Phubber is an online fashion platform that brings together buyers and sellers of clothing, accessories, and personal care products. It was founded in 2019 by business partners Anano Dolaberidze and Giorgi Chugoshvili with an investment of fifteen thousand USD. The application has more than two hundred seventy thousand users.
