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"BEKO Georgia" To Open New Branches In Kutaisi And Batumi This Year

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Household appliances company BEKO Georgia will open new branches in Kutaisi and Batumi in 2025. The company's PR and Marketing Manager Khatia Tkebuchava spoke about this with BM.GE.

According to her, in December, BEKO opened an ultra-modern branch in Samgori Mall on an area of ​​600 sq.m., the official opening of which will take place in 2025. In addition, this year the company plans to open two more new branches in two major cities of Georgia, Kutaisi and Batumi. By the end of the first quarter, a store expansion is also planned in Poti.

“This year, we are opening two new branches in two major cities of Georgia, namely Kutaisi and Batumi. We are also thinking about expanding the Poti store, which is planned for the first quarter of this year. At this stage, it is difficult to say about investments, because we are working on it.

10 people were employed in the Samgori branch. Up to 30 more people will be employed in Batumi, Kutaisi and Poti branches,” says Khatia Tkebuchava.

As for sales, Khatia Tkebuchava notes that January, as expected, turned out passive in terms of sales. At this stage, the company has not adjusted prices.

BEKO Georgia operates in Georgia from 1997. Today, Beko has about 100 retail stores across the country and employs about 800 people.

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