Both branches of "City Mall", located in Saburtalo and Gldani districts, will be expanded. Ana Zedginidze, the head of marketing of the company, noted while talking to "Business Morning".
Despite the saturation of the market, the company claims that the customer number increase gives the "City Mall" the opportunity to introduce additional brands.
"City Mall is constantly researching the retail sector, and it is clear that this sector is saturated at this stage, however, our internal statistics and indicators give us the opportunity to start large-scale projects that involve the expansion of City Mall Saburtalo and City Mall Gldani. Of course, all this is due to the fact that "City Mall" has a large number of loyal customers, who should be offered a more varied assortment, exclusive brands. The second factor depended on the fact that every year and even now the increase in tourist flows is recorded, which directly affects the occupancy of our shopping center. This summer, the influx of tourists was about 25-30%. We will inform you about additional details in the direction of expansion a little later", Zedginidze told BM.GE.
