US-based American children's brand Carter's opened its first official store in Georgia. The project was implemented by the pharmaceutical company "Gepha" and the initial investment budget is GEL 2 million.
On November 21, the first official Carter's store was officially opened on the third floor of "Galeria Tbilisi". In addition to the official store, it is planned to expand the brand in the pharmacy chains of JPC and Pharmadepot in the shortest time, and from 2023, the number of independent stores of Carter's is planned to increase throughout the country.
The American children's brand Carter's was founded in 1865 by William Carters and combines 156 years of history. The brand is known for its diverse collections of high-quality, sophisticated design, comfortable clothes and accessories for children.
Carter's has been growing and developing especially for the past three decades. It should be noted that a quarter of the sales of children's clothing and accessories in America accounts for the brand sales. Carter's products are sold in both Carter's and Oshkosh stores, as well as online. Carter's brand awareness is quite high in Georgia as well.
