"E-commerce is particularly popular in Georgia, and our customers are no exception. As of 9M2023, the number of received parcels increased by 50%" compared to the same period of the previous year, - Ketevan Shanidze, the operational manager of the shipping company KiwiPost, told BMGTV.
According to her, despite the fact that every country has its own segment, the American market is the most stable for Georgian consumers.
"First of all, I would single out the USA and UK, since they are quite active and popular destinations. The UK is the last period that is gaining ground, while America has been a stable market for Georgian consumers for 10-15 years," says Ketevan Shanidze.
According to her, the number of parcels from Greece has increased this year as well, from which consumers can buy familiar brands at a relatively low price.
"As for Greece, it has become a very popular destination in the last year. On the example of our company, the number of parcels increased by 150-200% due to the fact that in Greece, many familiar brands are presented at a relatively low price. There has been a kind of boom in Turkey for 2-3 years, but in the last year, the situation has stabilized and the number of parcels has increased by only 30-40% this year", says Ketevan Shanidze.
According to official data, the number of postal parcels increased by 53.4% year-on-year in January-September. This year, 7,591,853 parcels were shipped in the country, while the number of parcels arrived in 9 months of 2022 stood at 4,918,231.
TOP Countries From Where Georgian Shoppers Buy Online:
Turkey - 28.54%;
China - 23.54;
USA - 16.81%;
Greece - 7.88%;
Italy - 7%;
Other - 16.24%
