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"Crosty"'s Physical Store Is Closing, The Brand Is Moving To A Digital Development Strategy

Crosty
Natiko Taktakishvili
19.02.24 16:30
117

The concept store of Crosty, located on Melikishvili Street, will be closed on March 1. The brand will continue to sell its products online and will mostly focus on the US market. Shota Mikaia, co-founder of Crosty told BM.GE.

"CROSTY CONCEPT STORE - a unique space that combines modern shopping experience and art, will be closed on March 1 of this year. This decision was not easy to make, but it was based on the brand's global development strategy and readiness to start a new, exciting journey.

We are proud that we were able to create an outstanding place in Tbilisi that has hosted many social and cultural events. Together with our creativity, by presenting the works of Georgian artists, we have been connecting people interested in art for years.

We sincerely thank our team and loyal community. Your support has made this space a symbol of creativity and freedom.

The next stage is related to bold steps forward, including the US. We believe that this is an opportunity to introduce the history of the brand and its Georgian origins to a wide audience.

CROSTY will continue to operate in Georgia with an international online store. From now, we will introduce you to our ambitious plans for new projects, collections and collaborations.

Our mission is unchanged. Follow us on a path of progress, opportunity and constant movement," reads the letter sent to customers.

Crosty's assets amount to GEL 1.6 million, its largest shareholder is LLC "Golden Foot Investment", 9% is owned by Zaza Pachulia, and 24% by Giorgi Mikaia.

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