TBC Capital has released its nine-month review of Georgia’s FMCG market for 2025, forecasting 9.8% annual growth and total turnover reaching GEL 24.2 billion. In 2026, however, growth in the sector is expected to slow to 5.9%.
According to the research, traditional, non-incorporated retail outlets still dominate with a 59% market share, while supermarket chains account for 38%. In Tbilisi, chain stores are stronger with a 54% share, compared to just 28% in the regions, where their presence has grown by 3 percentage points over the past year.
Certain regions, Kvemo Kartli (16%), Kakheti (18%) and Guria (20%), continue to have particularly low penetration of chain supermarkets, each remaining below a 25% market share.
In the ranking of supermarket chains, Daily Group holds the largest share with 33% of the modern retail segment, followed by “Ori Nabiji” with 20.5%, and “Nikora” in third place with 18.7%.
