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Demand For Georgian Gold From Europe And Arabia Is Increasing - "Zarapkhana"

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The jewelry house "Zarapkhana" claims that the demand for gold products has a positive trend and sales have increased by 11% in 1H of this year.

As the executive director of the company, Tornike Samkharadze, told BMG, the demand for Georgian products is growing both from European and Arab countries.

According to him, the company's current plans include full operation of the new enterprise by the end of this year and opening new branches, including in London.

"The demand is quite high, if we compare 1H of the current year with the 6 months of last year, the demand has increased by about 11%. We conduct a quarterly customer survey and 93% of our customers are Georgian. Although there is great interest in Georgian gold from foreigners, for example, from the United Arab Emirates. They buy our products also from America, Baltic countries. One of the interesting markets for us is London, where we are considering opening another branch. Also, by the end of this year, our new enterprise will be fully operational, which will allow us to increase production", said Tornike Samkharadze.

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