Erborian has marked a major global milestone by choosing Tbilisi as the location for its first-ever permanent Pop-Up store. The new shop opened in the heart of the city, inside Galleria Tbilisi, becoming the brand’s first international precedent of this concept. This large-scale project was implemented through close cooperation between Erborian Global and its official representative in Georgia, aiming to promote the country and position it as a key location on the brand’s global map.
To celebrate the opening, visitors will enjoy a week of special offers, gifts, surprises, and interactive activities. The store features the full range of Erborian’s world-famous BB and CC creams, as well as exclusive access to new skincare products from the Skin Therapy line - the Milky Serum and Eye Cream, formulated with hyaluronic acid and 17 Korean super-ingredients. These products, designed for overnight skin transformation, are now available for Georgian customers to experience firsthand.
The new space offers Erborian’s full collection, including its bestselling CC cream - currently the most in-demand CC cream in the world, with one sold every 12 seconds. Products include BB and Super BB creams, concealers, face masks, scrubs, and brand accessories. As a member of the L’Occitane Group, Erborian is known for its hybrid formulas that combine makeup and skincare, creating products that both perfect and treat the skin using powerful Korean ingredients.
The Galleria Tbilisi opening is only the beginning. Erborian plans to introduce similar concept spaces in other major shopping centers across Georgia. This milestone is more than a store launch - it marks the start of a new chapter in the brand’s global strategy, written in and inspired by Georgia.
