Georgia continues to experience a decline in consumers’ purchasing power, a trend that is most evident in the sales of non-essential products. As Eski’s Executive Director, Salome Kusiani, told BM.GE, the company’s sales in the first quarter of 2026 remained stable compared to previous years, but spending by local customers has decreased noticeably.
“Purchasing power has somewhat declined. Georgian consumers are spending less on non-essential products,” Kusiani said.
According to her, Eski’s sales depend largely on international visitors and are closely tied to seasonality. She notes a significant recent increase in tourists from China, likely due to information about Eski spreading on Chinese platforms. American and Russian visitors also remain active.
Rising operational costs have led Eski to adjust its prices. “The cost of production has increased - including for the social enterprises we work with - so we had to make price corrections. The increase is around 10–15%,” Kusiani explained.
Eski currently collaborates with around 30 social enterprises, bringing together nearly 1,000 different products in one space. The company’s primary goal for 2026 is to maintain operations and preserve existing jobs.
