Georgian men’s clothing brand Pallecarte reported a 30–40% increase in sales in 2025 compared to the previous year and is preparing to enter international markets. Co-founder Ucha Khmiadashvili told BM.GE that the growth is the result of both increased brand awareness and an expanded product range. “Overall demand for our products rose significantly, driven by marketing campaigns and improved customer communication,” he said.
This year, the company notably broadened its assortment, introducing new models of jeans and shirts, as well as a bespoke tailoring service allowing customers to order fully customized garments. Pallecarte is also expanding its accessories line, which from next month will include ties, bowties, belts, caps, and new footwear models. The brand remains focused exclusively on men’s fashion, with no plans to introduce a women’s line at this stage.
Pallecarte is actively planning a second retail location, targeting high-traffic shopping centers to boost visibility. Khmiadashvili noted that the new store will offer a curated, collection-focused experience, similar to the flagship store but providing customers with a unique shopping experience. Investment levels will depend on the chosen location and space specifications.
International expansion is a key strategic priority. The brand is exploring markets in Europe and the Middle East and will soon launch an official website to enable worldwide purchases. Partnerships with international online media platforms are also planned to increase brand recognition abroad. Despite a 5–10% price increase due to rising production costs, Khmiadashvili emphasized that Pallecarte remains competitively priced while maintaining high-quality, customer-focused service. The company plans to expand its assortment further, optimize local production, and strengthen international collaborations in 2026.
