Mamiseuli, a small family winery in Bolnisi, has not recorded sales growth over the past two quarters. According to founder Tamar Mosiashvili, the decline is partly linked to a decrease in the number of tourists interested in wine, as well as relatively lower activity at wine bars and shops.
Mosiashvili said the shift toward Eastern markets has not been effective for promoting Georgian wine. She believes Western tourists are generally more interested in wine and more appreciative of small producers, making European markets particularly important for the sector.
Mamiseuli has several stable international partners through which its wines are sold in Switzerland, the United Kingdom and Germany. Mosiashvili said these partnerships have helped the winery maintain a degree of stability, although sales remained largely unchanged over the past two quarters, with the business focused mainly on preserving its existing market position.
She also said she has not personally seen the reported increase in European tourists. Mosiashvili said she would welcome stronger growth in European tourism, arguing that visitors from traditional wine-producing countries are more likely to appreciate Georgian wine and small-scale wineries.
