Swiss Ambassador to Georgia Patrick Franzen assigns the investment attractiveness of Georgia 6 scores out of maximum 10. He notes that since the consumer market is rather small, Georgia is more attractive for strategic investors that are long term oriented and see Georgia as a hub for a wider region.
According to him, Georgia is competing mainly with countries of Eastern Europe like Ukraine and Moldova, the South Caucasus and Central Asia.
“The geostrategic location, a well-developed web of free-trade agreements and the European orientation of governance are clear assets for Georgia. The current internal political tensions, the unpredictable relations with Russia and the instability in the region are rather on the negative side of the balance sheet. It is always easier to open a business than to run it successfully in the long term”, Patrick Franzen declares.
As of the Swiss Ambassador to Georgia, it is important that the Georgian reform agenda remains on track and is implemented swiftly.
“For investors, it is important to have an independent and efficient judicial system, business-friendly and reliable authorities in the regions as well as in the capital, and a well-educated workforce. We are engaged with our Georgian counterparts in all of these areas. I am personally convinced that the private sector has to play an increasing key role in the future development of Georgia and its economy”, Patrick Franzen noted.
