Georgia’s National Wine Agency will spend €215,699 on a marketing campaign to promote Georgian wine in Canada under a contract signed with A+M Consulting & Communications Inc.
The campaign will run from August through December 2026 and will include promotional activities in Toronto, Montreal, and Vancouver.
Planned events include walk-around wine tastings, masterclasses for wine professionals, importers, HoReCa representatives, and media, with 40 to 100 guests expected at each event. A consumer tasting event will also be held in partnership with Canadian wine bar Grape Witches.
The agreement also предусматривает cooperation with Canadian sommeliers as part of efforts to increase awareness and demand for Georgian wine in the Canadian market.
