Georgia’s National Tourism Administration has signed a $299,625 contract with Kazakhstan-based Remark Digital Agency LLP to promote Georgia as a tourism destination and increase awareness of the country in Kazakhstan and Uzbekistan.
The agreement, signed on July 15, will remain valid until January 31, 2027, while the main marketing activities are scheduled for July-October 2026.
The promotional campaign will include a wide range of activities, including:
- B2B tourism events
- Organization of “Georgia Travel Marketplace” in Almaty;
- Organization of “Georgia Air & Tourism Forum” in Tashkent;
- Meetings with tour operators, airlines and other tourism industry representatives;
- Media and influencer promotion;
- Invitations for foreign media representatives, bloggers, influencers and tour operators to visit Georgia;
- Creation and distribution of promotional content targeting potential travelers;
- Digital and PR marketing campaign
The campaign will include advertising on major digital platforms, including:
- Meta
- TikTok
- YouTube
- Telegram
It will also include publication of promotional articles in leading local media outlets.
Partnership with Easy Booking
As part of the campaign, Georgia will cooperate with Easy Booking, one of Uzbekistan’s largest travel platforms, to promote Georgian tourism products among local travelers.
The initiative is aimed at strengthening Georgia’s position in Central Asian tourism markets, which have become increasingly important sources of visitors in recent years.
