The first Georgian Botanical Soft Drink "Kai" plans to be exported after the local market.
A new botanical drink has appeared on the Georgian market a few months ago. As Giorgi Kirkvalidze, head of production company "Botanist" has told BM.GE, today it is very popular among consumers.
According to him, the company plans to take 4% of the local soft drink market late 2021, but their plans are not limited to this and Georgian botanical drinks will be exported.
"Active work is underway for the export direction. The first test samples have already been sent and will be exported soon. Our main export markets are the US and Canada as the popularity of healthy soft drinks in these markets is steadily growing. I am sure that with its uniqueness and functionality, Kai will occupy its niche," said Giorgi Kirkvalidze.
The director of the company says that large part of Georgian botanical drinks will be exported in the future.
"According to our plans, 70% of products will be sold on the local market, while 30% will be exported in 2021. However, these figures will equalize from 2022," - said the director of "Botanist".
