Georgian fashion brand KDEMA is preparing for significant expansion both locally and internationally, after increasing sales by an average of 50% in recent years. The company is now focusing on strengthening exports and scaling its digital presence across global markets.
According to Creative Director Ani Jvaridze, speaking to BM.GE, KDEMA is entering a new development phase that includes a refreshed visual identity and broader international positioning. Founded in 2022, the brand produces handbags and footwear made entirely in Georgia, emphasizing quality craftsmanship and minimalist design.
A major milestone for the company was its 2025 rebranding, developed in collaboration with Low Contrast Studio, which introduced a more refined and minimalist aesthetic. KDEMA positions itself as a “timeless” brand focused on long-term value rather than fast fashion trends.
The brand currently produces around 4,000 items annually, with 60% of sales coming from online channels such as Meta platforms, its website, and Etsy, while exports account for about 10%. KDEMA products are already available in international concept stores, including in Bilbao, Spain. The company aims to maintain at least 50% annual growth and further expand into new markets while promoting sustainable, locally made fashion.
