The Georgian National Tourism Administration has intensified its marketing efforts in Kazakhstan, organising a roadshow titled “Emotions are Georgia” in Almaty, attended by 50 Kazakh tour operators. The event included a presentation of Georgia’s tourism potential and B2B meetings between Georgian and Kazakh tourism industry representatives.
As part of the campaign, Kazakh tour operators were also invited on familiarisation trips to Georgia, where they explored the country’s tourist attractions, hotels, tourism products and winter resorts. Kazakh journalists, influencers and photographers also visited Tbilisi, Kutaisi, Batumi and several regions, including Mtskheta-Mtianeti, Samegrelo and Guria, with particular focus on Gudauri, Bakuriani, Goderdzi and Mestia.
Following the media tours, extensive articles highlighting Georgia’s culture, cuisine, wine and tourism opportunities were published in leading Kazakh business and economic media outlets. The campaign aims to increase Georgia’s visibility in Kazakhstan and attract more visitors.
According to the National Tourism Administration, Georgia welcomed 145,284 visitors from Kazakhstan in the third quarter of 2026, up 4.3% compared with the same period in 2025. Direct flights connect Kazakhstan’s Astana, Almaty, Aktau, Atyrau and Shymkent with Tbilisi, Batumi and Kutaisi.
