In Q2 2026, radio broadcasters earned 1.8 million GEL in revenue from advertising. According to the Communications Commission, this figure declined by 7.9% compared to the same period in 2025.Direct advertising generated an 86.8% share of the advertising revenue earned by radio broadcasters, sponsorship accounted for 12.6%, and announcements made up 0.6%.
It is worth noting that radio broadcasters' advertising revenues also decreased in the first quarter. The decline was 15%, with revenue totaling 1.4 million GEL in January–March, of which direct advertising accounted for a 90.2% share, sponsorship for 9.1%, and announcements for 0.6%.In the first half of the year, radio broadcasters earned a total of 3.2 million GEL in advertising revenue.
