In Q2, TV stations' commercial advertising revenue increased by 53.5% to ₾24 million.According to the Communications Commission (ComCom), during this period, the total commercial advertising revenue of TV and radio broadcasters grew by 46.7% compared to the same period last year, reaching 25.8 million GEL.
ComCom noted that due to TV channel "Formula" failing to submit its data, the television advertising revenue figures do not include data for this broadcaster.
"In Q2 2026, direct advertising generated the main share—83%—of TV broadcasters' advertising revenue, product placement accounted for 10.6%, and sponsorship brought in 6.3%.
Announcements and teleshopping accounted for 0.05% and 0.01% of revenue, respectively," reads the statement released by ComCom.
It is worth noting that in Q1 of this year, television commercial advertising revenue increased by 72.7%, reaching 25.6 million GEL.In total, during the first 6 months of 2026, TV stations earned 49.6 million GEL in revenue from advertising.
