Georgian wine is becoming more expensive and increasingly valued in international markets despite a decline in export volumes, Levan Mekhuzla, Head of the National Wine Agency, has said.
Speaking on Georgian Public Broadcaster, Mekhuzla noted that wine exports have declined compared to last year, but revenues have remained largely stable. He described this as a positive result amid challenging global conditions for the wine industry, stressing that Georgian wine is gaining recognition and value.
Mekhuzla also highlighted progress in diversifying export markets, particularly in Germany and the United Kingdom. Despite declining overall wine consumption in Germany, Georgian wine exports to the market have increased by 20%. He also pointed to growing demand in China, where several wine exhibitions are currently taking place.
According to Geostat, Georgia's wine exports fell by 6% in volume and 0.6% in value during the first nine months of 2026, reaching USD 188.7 million. Russia remained the largest export market, accounting for USD 119.7 million, or 63.4% of total wine export revenues.
