The Food and Agriculture Organization of the United Nations (FAO) offered the Georgian wine sector representatives a three-day workshop on exporting their products to the European and North American markets. The series of educational sessions were led by Julie Peterson, an International FAO Expert in Wine Sales and Marketing and Managing Partner at Marq Wine Group. The event was implemented as part of ENPARD IV of the European Union (EU) and Sweden.
The workshop was held with the goal of enhancing market diversification opportunities for the Georgian wine sector, with a specific focus on the United States, Canada, Germany, Denmark, Finland, Norway, and Sweden.
The three-day workshop with interactive sessions focused on the in-depth review of the market structure, product pricing and placement, branding, and growth strategies specific to the target regions. Over 120 wine sector representatives attended the event. It equipped them with the insights essential for successful business growth through exporting their products to the markets of their interests.
Through the support of the EU and Sweden under ENPARD IV, the FAO continues to empower Georgian viticulturalists and winemakers. From enhancing the nation's wine industry through instruction in cutting-edge pruning methods to executing the Mating Disruption Programme to combat the European grapevine moth, in addition to providing extension services, the FAO has collaborated with numerous local farmers and producers in the wine sector. Through the training in wine export opportunities, they are better equipped to boost their earnings by broadening their exports to markets with a demand for high-quality wines.
“Through the support of the EU and Sweden, FAO has been able to make an impactful difference for many professionals involved in the production of Georgian wines and nurturing the rich cultural heritage of the country. With this wine export training, numerous wine sector representatives have become more knowledgeable about the markets where higher-value and unique wines are in demand and sought after by consumers. Under ENPARD IV, FAO will continue its support to improving wine production in the country, as well as developing its export potential,” says Guido Agostinucci, FAO Programme Manager.
“The knowledge shared during the workshop is indeed pivotal in ensuring proper positioning, relevance, and, hence, success on the markets. In partnership with the EU and Sweden, FAO’s work under ENPARD has been successfully centering around supporting the advancement of grapevine and wine production in the country. Bringing the in-depth knowledge about specific requirements of the European, as well as North American markets is just as important to generate a commercial strategy and a sustainable growth of the sector” says Denis Reiss, Programme Officer for Sustainable Food Systems at the Delegation of the European Union to Georgia. The Food and Agriculture Organization of the United Nations (FAO) offered the Georgian wine sector representatives a three-day workshop on exporting their products to the European and North American markets. The series of educational sessions were led by Julie Peterson, an International FAO Expert in Wine Sales and Marketing and Managing Partner at Marq Wine Group. The event was implemented as part of ENPARD IV of the European Union (EU) and Sweden.
The workshop was held with the goal of enhancing market diversification opportunities for the Georgian wine sector, with a specific focus on the United States, Canada, Germany, Denmark, Finland, Norway, and Sweden.
The three-day workshop with interactive sessions focused on the in-depth review of the market structure, product pricing and placement, branding, and growth strategies specific to the target regions. Over 120 wine sector representatives attended the event. It equipped them with the insights essential for successful business growth through exporting their products to the markets of their interests.
Through the support of the EU and Sweden under ENPARD IV, the FAO continues to empower Georgian viticulturalists and winemakers. From enhancing the nation's wine industry through instruction in cutting-edge pruning methods to executing the Mating Disruption Programme to combat the European grapevine moth, in addition to providing extension services, the FAO has collaborated with numerous local farmers and producers in the wine sector. Through the training in wine export opportunities, they are better equipped to boost their earnings by broadening their exports to markets with a demand for high-quality wines.
“Through the support of the EU and Sweden, FAO has been able to make an impactful difference for many professionals involved in the production of Georgian wines and nurturing the rich cultural heritage of the country. With this wine export training, numerous wine sector representatives have become more knowledgeable about the markets where higher-value and unique wines are in demand and sought after by consumers. Under ENPARD IV, FAO will continue its support to improving wine production in the country, as well as developing its export potential,” says Guido Agostinucci, FAO Programme Manager.
“The knowledge shared during the workshop is indeed pivotal in ensuring proper positioning, relevance, and, hence, success on the markets. In partnership with the EU and Sweden, FAO’s work under ENPARD has been successfully centering around supporting the advancement of grapevine and wine production in the country. Bringing the in-depth knowledge about specific requirements of the European, as well as North American markets is just as important to generate a commercial strategy and a sustainable growth of the sector” says Denis Reiss, Programme Officer for Sustainable Food Systems at the Delegation of the European Union to Georgia.
