Gold prices on international markets continue to surge, recording an annual increase of 44%, with the price per ounce now exceeding USD 3,645.
Tornike Samkharadze, CEO of Zarapkhana, told Business Morning that the upward trend is expected to continue globally, driven by strong demand and ongoing geopolitical uncertainties.
“Entering the fourth quarter, traditionally the busiest period for gold, there are no indications that prices will decrease in the short term. It is likely that the price will continue to rise, potentially setting new records,” Samkharadze said. He noted that pure gold, the company’s primary raw material, currently costs 305 GEL per gram and could reach 308-309 GEL in the coming days.
The rise in gold prices has already impacted product costs, with a 12-13% increase recorded this year. Despite this, Zarapkhana does not plan to adjust prices further until the end of 2025, citing a benchmark of USD 3,800 per ounce as the limit for price stability.
Samkharadze also highlighted the company’s positive sales outlook. “We expect to close 2025 with approximately 13% annual growth. August alone saw an 11% increase compared to last year,” he added.
