Supermarket chain Goodwill has presented its Vake branch with a renewed concept after 22 years of successful operation in order to respond to the customers' demands and modern shopping trends.
The new branch was designed in cooperation with international partners and fully meets the standards and expectations of the modern shopping space.
“The renewed Vake branch is a logical continuation of our development. We continue to care for our customers and offer an updated space with the highest quality products,” says Guranda Archuadze, Head of Marketing of supermarket chain Goodwill.
In the branch, customers will find: a shopping space designed according to modern standards; exclusive products from partner international brands; a kitchen and cafeteria equipped with the latest equipment; laboratory-tested, ecologically clean products provided by Georgian farmers.
PR agency "Gepra" participated in the rebranding and research processes.
Goodwill is presented on the Georgian market since 2004 and it is one of the biggest and most well known local supermarket chains. Currently it has 7 branches in the biggest Georgian cities - Tbilisi and Batumi. Along with typical grocery items, Goodwill offers its customers a variety of culinary, food production and confectionery goods which represent its distinctive characteristic.
