Visa Signature and Visa Infinite cardholders now enjoy exclusive motor insurance privileges
Tbilisi, Georgia, October 8, 2026: GPI Holding and Visa have signed a Memorandum of Cooperation that adds insurance to the range of privileges available to Visa premium cardholders. Under the agreement, Visa Signature and Visa Infinite cardholders are entitled to exclusive benefits and preferential terms on GPI insurance products.
The partnership launches with motor insurance. Cardholders who purchase or renew a GPI motor insurance policy between 15 October and 15 January using their Visa Signature or Visa Infinite card are entitled to:
- Complimentary parking hours
- A 30-tetri fuel discount per liter
- Complimentary car washes
- Voovly Premium membership (personal auto expert, complimentary pick-up for car washes, complimentary on-site washing)
Paata Lomadze, CEO, GPI Holding: “This memorandum builds on our track record of successful collaboration with Visa. Our goal is to scale the partnership and deliver tangible value that makes insurance simpler and more relevant in customers’ daily lives. Motor insurance is a strategic priority for GPI, and our offering is unique in the market: GPI policyholders are the only customers with access to a personal car expert from Voovly, available at any time through their personal account to manage any car-related request or service. We see motor insurance as everyday care for the vehicle, and our partnership with Visa allows us to give customers greater choice, convenience and value.”
Diana Kighuradze, Regional Manager for the Caucasus and Moldova, VISA: "Creating offers that improve the everyday lives of our premium cardholders is a strategic priority for Visa. This new phase of our partnership with GPI Holding gives Visa Signature and Visa Infinite cardholders access to premium services tailored to their needs and enhances the overall premium card experience. We expect this collaboration to deliver many more offers in the future."
Visa premium cardholders who purchase motor insurance are automatically enrolled in GPI’s loyalty programme BRUNO and may then select their preferred privilege: enhanced Bruno loyalty points or a premium car care package.
Cardholders who choose Bruno points will earn 6% in points when paying with a Visa Signature card, and 7% with a Visa Infinite card, compared to the standard 5%. Points can be redeemed for insurance purchases or premium payments.
Cardholders who choose the premium package will gain access to additional car care services, including Voovly Premium membership, complimentary hours in Tbilisi zonal parking, car wash benefits and other preferential terms. For Visa Infinite cardholders, the offer also includes a full complimentary SOCAR Prime subscription.
The Memorandum of Cooperation marks a new stage in the partnership between Visa and GPI Holding. The companies plan to further expand their cooperation and develop new offers and services for customers.
