H&M is delighted to announce its much-anticipated return to Tbilisi on October 2, reopening in the historic heart of the capital at Galleria Tbilisi shopping center.
Spanning 2,363 m² across three floors, the store has been fully modernized with a refreshed design and enhanced concept. For H&M, the Rustaveli Avenue location carries a special meaning, as it was here that the brand’s journey in Georgia began in 2017. Today, this moment stands as a symbol of H&M’s ambition to create an inspiring environment where everyone can express themselves through fashion while enjoying a seamless and enjoyable shopping experience.
The renovated store will showcase an extensive selection of fashion-forward clothing and accessories for women, men, kids, and babies. H&M’s aim is to present Georgian customers with a wide-ranging collection where everyone, regardless of personal style, can discover pieces that truly reflect their individuality - from timeless essentials to trend-defining statements.
The reopening of the store in Tbilisi holds special significance for H&M, as this city stands at the crossroads where tradition and modernity blend to inspire creativity. Known for its cultural diversity and timeless spirit, Tbilisi provides the very atmosphere and inspiration where fashion naturally belongs.
With its modernized design and updated interior, the store promises a fresh, inspiring, and effortless shopping experience.
The long-awaited modernization of our very first Georgian store is a milestone moment for us. We are thrilled to welcome our customers back into a beautiful, renewed space where they can enjoy an elevated atmosphere and improved shopping journey".
says Ricardo Valente Da Conceicao, Sales Manager for Sales Market Türkiye.
To mark the reopening, customers visiting on October 2 will be welcomed with a festive atmosphere featuring an H&M Pop-up Café, live music, autumn-inspired gifts, and many more surprises. The very first visitors will also receive exclusive shopping vouchers as a special gift.
H&M Hennes & Mauritz AB (H&M), the international fashion brand known worldwide for offering fashion and quality at the best price in a sustainable way, opened its first store in Georgia in 2017 and currently invites customers to three stores. The renovation of the brand’s very first Georgian location underlines H&M’s ongoing commitment to offering high-quality fashion at affordable prices to customers in Georgia.
The doors of the Rustaveli Avenue store will officially reopen on October 2, at 11:00 AM.
