Household products store "Home" will start online sales from 2024, - Makvala Rogava, founder of the company told BMGTV.
"During the current year, we have been monitoring the market, made the analysis and we will close the least profitable object. At the expense of this, we will launch our website, through which we will serve the customer online. We had this in mind during the Covid-19, but from next year we will definitely switch to online sales," she said.
Speaking about the future plans, the founder of the brand also mentions that the rebranding of the company is also planned.
"Maya Tsereteli worked on the design of our brand and we haven't changed it since then. Now we realize that it's time to introduce something new, therefore we are considering rebranding and making changes to the logo," she added.
Makvala Rogava also talks about the competition and explains that the brand deals with the competition by offering new products to the customers.
"The competition on the market is very big, and there are also foreign brands. Our assortment is always changing, we have such an assortment that is always on sale and we cannot remove it, however, we change the assortment every 2 months, we add new ones," she says.
The company has been operating on the market for 25 years and has been established as a brand for 15 years. The brand offers household items, New Year's accessories and gifts.