According to bridal service center DRESSCODE, consumers’ purchasing power noticeably increased last year. Founder Khatuna Dochviri told BM.GE that 2025 was one of the company’s most active years, and despite rising operational costs, DRESSCODE managed to keep prices unchanged due to its customer-oriented approach.
Wedding dress rental prices at DRESSCODE range from 500 to 2,000 GEL, while purchase prices range from 1,000 to 5,000 GEL, depending on the model and design. Dochviri noted that demand in 2025 was strong among both local and international clients, with Georgians making up 70% of total customers and foreigners the remaining 30%, particularly visitors from Israel, Iran, and Italy.
The increased activity also reflected in early bookings: reservations typically begin six months in advance, and April slots are already nearly full. The company reports that customer traffic grew significantly last year, resulting in at least 30% sales growth.
Looking ahead, DRESSCODE plans to expand internationally in 2026. The company has received invitations from several countries—including Germany—to participate in fashion weeks and international exhibitions, a move expected to further strengthen its global brand positioning.
