Four Georgian television channels, Imedi, Rustavi 2, POSTV and GDS TV, accounted for 82.9% of commercial television advertising revenue in 2025, up from 67.4% in 2024, according to the Media Development Foundation’s (MDF) report, Media Financial Transparency 2025.
Imedi alone received 48% of total commercial TV advertising revenue. The UK government sanctioned Imedi and POSTV in 2026 over the dissemination of disinformation related to Ukraine, according to the report.
Declared revenue across Georgia’s broadcasting media totaled GEL 240.6 million in 2025. National commercial television accounted for 51%, followed by the public broadcaster at 37%. Total television market revenue fell to GEL 231.3 million, mainly due to a sharp decline in non-broadcasting income.
Despite revenue growth, Imedi, Rustavi 2, POSTV and Maestro collectively recorded losses of GEL 75.97 million in 2025, with Imedi accounting for GEL 43 million.
The report also found that government-funded contracts for media advertising and information dissemination totaled GEL 9.28 million in 2025, approximately GEL 953,000 less than in 2023. Of the budget contracts allocated to national television channels, 97.81% went to outlets described as having pro-government editorial policies, while just 1.98% went to channels not controlled by the government. Imedi alone accounted for 65% of these contracts.
Online media funding patterns also shifted. Imedi’s website, Imedinews.ge, received the largest volume of budget-funded contracts in 2025, while funding for online publications within the Palitra Media group declined significantly. Seventeen municipal organizations had contracts with Imedinews.ge that year, a trend that continued into early 2026, the report said.
