Georgian gummy brand “Jellius,” made entirely from natural ingredients, is experiencing rising demand, according to founder Tatia Gogrichiani. The brand was established last year, inspired by her children’s love for sweets. After a brief pause in production, the company resumed operations this year, quickly attracting a growing number of orders.
“Jellius” jelly bones are made using natural fruit juices such as banana, freshly squeezed orange, and grapefruit, without any artificial additives. Currently, production takes place at home, with family members managing the process. Daily output averages around 4 kilograms, with prices starting at 5 GEL per 100 grams, and the chocolate-coated version priced at 7 GEL. Each package contains roughly 8 to 14 gummies, depending on size.
Gogrichiani emphasizes that consumer interest has been consistently high, with positive feedback from customers boosting the brand’s reputation in Georgia’s natural confectionery market.
To meet growing demand, “Jellius” plans to gradually expand production capacity, aiming to strengthen its presence in the natural sweets segment and ensure consistent availability of its high-quality, chemical-free products.
