The first Georgian whiskey brand Jimsher has entered the US and European markets this year.
As Jimmy Chkhaidze, the founder of Jimsher, told bm.ge, the company is already widely represented on the American market.
The brand has started production of a new whiskey Jimsher Trio this year, which is intended for the premium segment.
"Despite the pandemic, we have started distilling and whiskey aging, it will allow us to create stocks; The company produced a new, premium segment drink "Jimsher Trio". We have entered American and European markets, it is quite difficult to enter US market, but we are already widely presented there, "- said Jimi Chkhaidze.
The first Georgian whiskey "Jimsher" is a part of the brand "Georgian". In addition to whiskey, "Georgian" owns cognac and wine brands as well.
