"Kula" will start bio-production of juices. By 2025, the company plans to add a children's line as well, - Vano Goglidze, the general director of "Kula", told bm.ge.
According to him, the company wants to enter new markets, which is quite a difficult process.
"We plan to start bio-production of juices from 2024. Between 2024-2025, we will add a children's line. Also, we are trying to export to several new markets, which is a very difficult process. The main markets are already saturated and it is not easy to find new ones," - said Goglidze.
According to him, last year, the price of products increased, but this did not cause a decrease in exports and sales.
"In our case, prices increased last year due to the fruit harvest decrease. The same trend was in Europe as well. Because of this, we had to operate with an increased price, but the growth was not large-scale. Despite the price increase, we have also increased exporting volumes," Vano Goglidze told bm.ge.
"Kula" has been on the market since 2009. Currently, the company has 5 enterprises, of which 4 are located in Gori and 1 in Akhaltsikhe. "Kula" produces 250 types of canned products. In addition to the local market, the products are sold in 30 countries worldwide
