The wooden toys manufacturing company "Left-Handed Master" is conducting rebranding in the enterprise. Shota Shanshiashvili, the founder of the enterprise told BM.GE.
According to him, their goal is to promote the brand in the local market. And then, when the rebranding is completed, it is planned to resume negotiations and place products in several stores.
"We are actively working on a new toy collection, at the same time, we won a grant, that's why we are conducting a full rebranding in the company. We will change the company's logo, but its name will remain the same. We were advised to leave the same name, because it is foreign and memorable to everyone.
The complete rebranding of the company requires an investment of approximately GEL 22,000. We will have marketing activities to position ourselves in the market, - said the founder of the company, noting that 99% of the toy market in Georgia comes from imported products, therefore, first of all, their goal will be to present them more in the local market. The next goal is going to the international market,"- he said.
According to Shanshiashvili, at this stage, "Left-Handed Master" employs 3 people. However, depending on the demand, it is possible to expand the team.
