Small winemakers in Georgia say one of the industry's biggest challenges is the relatively low export price of Georgian wine. Tamta Aivazishvili, founder of family-owned winery Sisters' Wine, told BMG that while demand for Georgian wine exists abroad, competing in international markets remains difficult for small producers focused on premium-quality products.
Based in the village of Kardanakhi in Kakheti’s Tsarapi microzone, the winery produces five varieties of premium Qvevri wine. Although its products are currently sold mainly on the domestic market, the company has begun exporting small test shipments to several European countries, including Sweden, Norway, Switzerland, and Italy.
Aivazishvili noted that intense competition from established wine-producing countries such as France, Italy, and Spain often pushes export prices down to €5 per bottle or less. For small wineries with relatively high production costs, these price levels can significantly reduce profitability despite the focus on quality.
She also highlighted the importance of state-backed wine festivals and promotional events organized by the National Wine Agency, which help small producers connect with export managers and international buyers. Founded in 2017, Sisters' Wine produced around 3,500 bottles in 2025 and expects to modestly increase output this year.
