The Georgian company "Meama" producing capsule coffee and tea will start operating in the international market. "Meama" executive director Temur Bostoganashvili spoke about the company's future plans in TV-program "Business Week".
As he mentioned in the interview with Giorgi Isakadze, the company has developed a franchise model, within the framework of the project the first representative office of "Meama" will be opened in Azerbaijan. In December 2023, the company will already enter the German market, and later - in Austria.
The executive director of "Meama" states that the plans include establishing "Meama" as a global company.
"We already have a partner in Azerbaijan and our first representative office will be opened soon. In December, "Meama" will also enter the German market. and later in Austria. We work in two directions - West and East. The company will work on getting the maximum profit, raising the awareness of the company, as well as presenting the brand and establishing Meama as a global exporting company," says Temur Bostoganashvili.
The company's CEO also explains how Meama's franchise model works.
"Our partner opens our representative office in one or another country, we provide marketing, as well as practical and systematic support to them - this is the company's model," he says.
